How can conventional brick-and-mortar retailers set themselves apart from their competition during and after a pandemic? This is a broad topic; but one answer to this question may be in the sanitization process of shopping carts.
Retailers need to be prepared to make in-store visits as safe and convenient as possible to combat the influx of online buying. Burdens have been placed on the shopper, which makes competing with the convenience of online shopping more difficult. “Self-bag”, “self-check,” and now “wipe your cart” have been added to the customer to-do list. If we ask too much of the in-person shopper, added to growing fears and anxiety about the spread of germs, customers may limit their in-store purchases to curbside pick-up or grab-and-go, which reduces the potential for unexpected and impulse purchases that the customer may have otherwise made.
There has always been an awareness of bacteria, viruses, and other germs which might be present on a shopping cart that others have used and touched. Pre-COVID, it was common to see stores providing sanitizing wipes for the customers to wipe down their cart prior to use. Again, another burden was placed on the shopper, and the consumption of single-use wipes has created a waste problem in and of itself. Now it is common to see employees stationed in the cart bay wiping down carts, but this adds a labor burden when their time could be better used in other ways.
We are now pleased to offer in-store customers a shopping cart that has been consistently sanitized by a machine-controlled process. The FlexSafe cart sanitizer is designed to sanitize frequently used shopping carts for high-traffic, high-volume store environments.
COVID will not continue forever, but the lingering effects and possible future pandemics could have a lasting impact on how consumers view their in-store shopping experience. Beyond COVID, we should be looking at ways that we can limit the spread of infectious disease such as influenza or even the common cold. Those who plan today will gain the trust of their customers into the future.
To find out which FlexSafe model would work best based on your cart volume and lobby configuration, contact us today.